Resources

Tracking Misinformation

Tracking misinformation is the compass guiding us through the labyrinth of false information, enabling swift responses and informed decisions.
Combatting misinformation requires effective tracking of digital disinformation. We are working to track misinformation and visually present the prevalence of misinformation on various issues so that the general audience and academic researchers can benefit.

Resources for Tracking Misinformation
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Carbon Offsets
We need to set 2050 climate goals for our company.
Carbon Offsets
Our actions won’t affect the impacts of climate change.
Carbon Offsets
We have eco-friendly initiatives in place, so we’ve done our part.
Organic Farming and Food
What does organic food mean to consumers?
Organic Farming and Food
What is organic food anyway?
Organic Farming and Food
Is organic food as good for the climate as perceived?
Organic Farming and Food
Yield of Conventional Farming
Organic Farming and Food
“if all food is produced organically, will our global needs for food be covered?”
Organic Farming and Food
Carbon sequestration
Organic Farming and Food
Key climate takeaways for organic and conventional farming
Scope 3 Emissions
Reporting scope 1 and 2 emissions is good enough
Scope 3 Emissions
Scope 3 emissions are less important because the reporting company doesn't control those assets
Scope 3 Emissions
Calculating and measuring scope 3 emissions is challenging, unaffordable, and no one knows how to do it
Scope 3 Emissions
Businesses across the value chain aren't keen on sharing their data
Scope 3 Emissions
Scope 3 reporting should be postponed until more data is available
Scope 3 Emissions
Same-size companies in the same industries have the same scope 3 emissions
Scope 3 Emissions
Technology cannot help reduce carbon emissions
Scope 3 Emissions
Calculating scope 3 emissions promotes double and triple counting
Scope 3 Emissions
There is no ROI on reporting scope 3 emissions
Scope 3 Emissions
The business will not look eco-friendly if we record more emissions than our competitors
Net Zero
Net zero by 2050 is sufficient to solve the climate crisis.
Net Zero
We can compensate for fossil fuel emissions using so-called “nature-based solutions” (such as carbon sequestration in vegetation and soils).
Net Zero
Net zero targets as well as carbon offsetting increase the incentives to reduce emissions because emissions are allocated a cost
Net Zero
Carbon offsetting in low-income countries must increase to meet the Paris agreement.
Net Zero
Funding renewable energy projects is a good way to compensate for fossil fuel emissions
Net Zero
Technological solutions for carbon dioxide removal will solve the problem.
Net Zero
Tree plantations capture more carbon than leaving old forests undisturbed.
Net Zero
Planting trees in the tropics is a cost-effective win-win solution for both nature and local communities.
Net Zero
Each ton of carbon dioxide is the same and can be treated interchangeably.
Net Zero
Products and travel can be “climate neutral” or even “climate positive”.
Climate Change
The climate has always been changing, this is no different'
Climate Change
It’s freezing outside – so much for global warming!'
Climate Change
Carbon dioxide can’t be responsible for climate change – plants, crops and trees need CO2 to grow'
Climate Change
There’s no way humans are responsible for climate change'
Climate Change
It’s solar changes that are causing the earth to warm, not us'
Climate Change
There’s no point doing anything – it’s all too late'
Net Zero
It is going to cost a lot to get to net-zero
Net Zero
Why reduce emissions when they can be offset?
Net Zero
We have until 2050 to achieve Net Zero so there is plenty of time
Climate Change
Climate-denier claim: “This is the coldest winter we’ve had in years! So much for global warming.”
Climate Change
“Climate change is natural and normal—it’s happened at other points in history.”
Climate Change
“There’s no consensus among scientists that climate change is real.”
Climate Change
“Plants and animals can adapt.”
Climate Change
“Climate change is good for us.”
Climate Change
“OK, maybe climate change is real, but there’s nothing to be done—it’s too late.”
Food Shortage
There simply isn’t enough food to feed the world’s growing population
Food Shortage
Broken food systems prevent people from getting the nutrition they need
Food Shortage
Ending hunger simply means ensuring that people have enough to eat
Food Shortage
Fact: sometimes there’s enough food in an area, but people still can’t access it
Food Shortage
Hunger is caused by natural disasters and is therefore beyond our control
Food Shortage
Fact: high-income countries must honour their commitments to climate justice
Food Shortage
We can’t predict when and where a food crisis will hit
Food Shortage
We can plan for — and even prevent — hungry seasons, food crises, and famine
Food Shortage
Hunger is simply a public health issue, and there are many other pressing issues that we also have to focus on in the world
Food Shortage
Fact: hunger rates are rising again, but the situation isn’t completely hopeless
Livestock
Cows have four stomachs
Livestock
Cows are the largest producers of greenhouse gas emissions
Livestock
Any female cow can be a dairy cow
Livestock
Milking cows is harmful to them
Livestock
Cows sleep standing up
Livestock
Only male cattle have horns
Organic Farming and Food
Organic food isn’t healthier
Organic Farming and Food
Organic is just a marketing label to sell more expensive products
Organic Farming and Food
Free-range and natural labels are just as good as organic
Organic Farming and Food
Organics don’t really taste as good
Fish Farming
It takes five kilos of wild-caught fish to produce one kilo of salmon
Fish Farming
Farmed salmon gets its pink colour from injections
Fish Farming
Eating farmed salmon isn’t as healthy as wild
Fish Farming
Farmed salmon are pumped full of antibiotics
Fish Farming
Salmon is only produced by huge companies that don’t care about the environment
Indian Agriculture
Is Indian Agriculture being on a Permanent Decline –
Indian Agriculture
Is Indian Agriculture being Food-Grains Centric-
Indian Agriculture
Is Declining Size of Indian Farmland Leads to Low Production-
Indian Agriculture
Is Indian Agriculture being Heavily Dependent on Rainfall-
Indian Agriculture
Is Organic Farming Can Drive Sustainability of Indian Agriculture-
Indian Agriculture
Is Organic Food being Chemical Free-
Indian Agriculture
Is Crop Protection Chemicals being Used Excessively in India–
Indian Agriculture
Is Crop Protection Chemicals Lead to Severe Imbalance of Aquatic Ecosystem in India-
Indian Agriculture
Is Farmer Suicides being Rampant in Indian Agriculture –
Indian Agriculture
Are Fruits and Vegetables being Injected with Coloring Chemicals and Animal Hormones in India-
Indian Agriculture
Some Worldwide Agriculture Facts –
Milk
Cows locked up all-year are less happy and more likely to develop lameness and mastitis
Milk
Taking calves from their mothers is harmful
Milk
The dairy industry is damaging to the environment
Milk
Farmers hate their cows and are cruel to them
Milk
Cows compete with humans for food
Milk
Male dairy cows are shot on farm
Milk
Cow hormones in milk are damaging to human health
Milk
Humans don’t need dairy in their diets
Milk
Farmers use growth hormones and antibiotics
Milk
Milk is naturally red from blood secreted into it before it’s bleached white for retail
Milk
Cows have ankles manacled together out of cruelty
Milk
Cows collapse after bearing so many calves they have to be lifted on a winch
Milk
Cows are “raped” by the artificial insemination process
Modern Farming
Bigger is better
Modern Farming
Machinery should be my most important investment
Modern Farming
It’s impossible to run a 24-hour farm operation during planting.
Modern Farming
We don’t need data and analytics.
Modern Farming
We shouldn’t share our ideas.
Planting Season
Field overlap is just a part of farming with multiple pieces of farm equipment, especially when fields are irregularly shaped
Planting Season
The type of soil sampling I do works just fine for me. It tells me all the information I need to know.
Planting Season
Yield monitoring isn’t worth the money. I don’t want to invest in something where I’m not even sure how accurate it will be
Planting Season
Spreading uniform seed on my fields is really the only option for small outfit farmers.
Planting Season
Data integration isn’t worth it. The learning curve is too great and not worth my time
Agriculture
Reforms are anti-farmer
Agriculture
Legalising MSP will benefit all farmers
Agriculture
Alternative dispute resolution mechanism may be unfair to farmers
Agriculture
Reforms will establish corporate control over farming
Agriculture
Reforms cannot have safety nets
Livestock
Burning Agricultural Waste on Farmland Affects Climate Change
Livestock
Livestock Land Could be Used to Grow Crops Instead
Livestock
British Livestock Eat Crops that Could be Eaten by Humans
Livestock
The Dairy Industry is Hurting the Environment
Livestock
Growth Hormones are Used by Farmers
Agriculture
It is all about the money
Agriculture
It is all very low tech and traditional
Agriculture
‘Natural’ foods are made differently
Agriculture
Farmers spray the same pesticides everywhere
Agriculture
Organic means better
Agriculture
Agriculture causes a large amount of greenhouse gases
Agriculture
It is a man’s world
Organic Farming and Food
Organic farms don’t use pesticides
Organic Farming and Food
Organic foods are safer than conventional (non-organic)
Organic Farming and Food
Organic foods are more nutritious
Organic Farming and Food
Organic farms are more sustainable
Organic Farming and Food
Organic farmers care more about animal welfare
Organic Farming and Food
Only organic farms are family farms
Organic Farming and Food
Organic food companies are honest in their marketing
Agriculture
Industrial agriculture feeds the planet
Agriculture
Our current food system is sustainable
Agriculture
Companies and governments are really “going green”
Agriculture
Pesticides are not a risk to our health
Agriculture
All farmers are old.
Agriculture
All farmers are poor.
Agriculture
All self-owned farms are evil haciendas.
Agriculture
Farming is easy.
Agriculture
It’s okay to pay farmers poorly because they love their work.
Women in Agriculture
Feminization of agriculture is the predominant global trend
Women in Agriculture
Women “left-behind” are passive victims and not farmers
Women in Agriculture
Feminization is bad for agriculture
Women in Agriculture
All women farmers face similar challenges in relation to the feminization of agriculture
Agriculture
Small Farms are Unimportant
Agriculture
All Large Farms are Corporate Farms
Farmers
Farmers are Destroying the Environment
Agriculture
There's No Future In Agriculture
Farmers
Farmers are Uneducated
Farmers
The Cost of Food Goes Directly Into the Farmer's Pocket
Food Cost
Food Costs Too Much
Agriculture
Our Food Is Unsafe
Farmers
Farmers Abuse Their Animals
Farmers
All Farmers Are Rich
Climate Change
Agriculture is the chief cause of climate change.
Climate Change
Soil has no role in climate change.
Carbon Offsets
Trees are the biggest carbon “sinks.”
Livestock
Climate-friendly agriculture can’t include livestock.
Agriculture
Agriculture’s priority should be feeding the world, not worrying about climate change.
Agriculture
Agriculture is over-regulated and farmers need fewer regulations.
Climate Change
So-called “biogas” — methane captured from factory farms — is a climate solution.
Agriculture
Regenerative Agriculture is a new technology for the climate.
Food Shortage
The world is facing a new food crisis caused by the war in ukraine
Food Cost
Rising food prices have an impact on everyone around the world, so everyone is losing out
Food Shortage
There is not enough food available to feed the world.
Food Shortage
We need to intensify food production to meet food demands
Food Shortage
We must rely on global value chains to feed people (globalization is the solution).
Food Shortage
A greater reliance on markets, financial actors and trade liberalization will fix the broken food system.
Food Shortage
Discussing gender is a distraction from ensuring that everyone has enough to eat
Food Shortage
Responding to the double crisis of climate change and hunger will require high-tech fixes in the agriculture sector
Food Shortage
Hunger is just an inevitable consequence of conflict and war, and there is nothing we can do about it
Food Shortage
Funds are limited and therefore we need to make tough choices about where to direct support.
Food Cost
Only unemployed people need to worry about food insecurity
Food Cost
People who experience food insecurity just need to learn to budget, plan meals and cook
Food Cost
If you have food in your kitchen, you cannot be food insecure
Food Cost
the price I’m paying for my products is the real problem.
Food Cost
you’re supposed to operate based on an industry-average food-cost target.
Canadian Agriculture
Canadians pay significantly more for milk and dairy products than residents of other countries.
Canadian Agriculture
Supply management is a barrier to efficiency and innovation.
Canadian Agriculture
Canada blocks imports of dairy products.
Canadian Agriculture
Supply management stops Canada from signing free trade agreements.
GMO
Where GMOs Are Used Today
GMO
Why GMOs Aren’t The Miracle Solution To Solving World Hunger Or Global Demand
GMO
What It Means For Local Produce, Who Is Pushing For GMOs
Canadian Agriculture
Canada On GM Foods
GMO
Is The GMO Label Safe/Reliable/Trustworthy?
Food
Soy is Feminizing
Food
Soy Causes Breast Cancer
Food
Soy Products Contain GMOs & Pesticides
Food Waste
Food will easily decompose
Food Waste
Businesses will get sued if they donate food that makes people sick
Food Waste
Ugly food is bad food
Food Waste
Food waste isn’t a problem in landfills
Organic Farming and Food
Organic food is free of pesticides.
Organic Farming and Food
Growing food organically is better for the environment
Organic Farming and Food
Buying organic supports green companies and small farms.
Organic Farming and Food
Organic food is more nutritious and tastes better
Organic Farming and Food
GMOs haven’t been tested and could be dangerous
GMO
Treating food with radiation causes cancer
GMO
The terms “GMO” and “organic” are basically opposites
Food
Whole grains cause inflammation.
Food
Whole grains can aggravate or cause diverticulitis.
Food
Whole grains cause bloating
Carbon Offsets
Myth
We need to set 2050 climate goals for our company.
Label
Myth
Fact
Amazon has pledged to be carbon neutral by 2040. Tesco plans to do the same by 2050. LG Electronics by 2030. More than 100 countries are thinking along the same wavelength.
Long-term goals are good, and some goals have been met through carbon offsets. But planning 20 years ahead isn’t mandatory in the fight against climate change (and it isn’t realistic for 99% of companies). Even the definition of net-zero is questionable.
Instead of trying to look 10 or 20 years into the future, set targets within a smaller time frame — one that you can realistically work towards.
Only 27 out of 250 of the biggest corporate emitters have set goals for 2030 as opposed to 2050. Big picture goals are important, but to stay accountable and make progress, these short-term goals are crucial. I would recommend making goals for every year, every three years or whichever shorter interval suits your goals best.
Create smaller targets within each category, whether that’s a reduction in carbon emissions, water, solid waste or another area.
Most importantly, focus on tracking this progress in a measurable and shareable way. You can set a target to lose 10 pounds by the end of the year, but without regular weigh-ins, how do you know if you’re making progress?

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