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3 ways to improve Canada’s wildfire advisory capacityExclusion and Exposure: How Social Inequality and Marginalization Shape Climate Vulnerability and Adaptation in Rural CoSocial acceptance of large language models in agricultural extension and advisory: a rapid reviewWhen digital spaces turn hostile: online toxicity and its professional toll on agricultural extension workers in BangladMisinformation in Agriculture: How Actors Shape Agricultural Information SystemsDiscourses on the roots and resilience of climate misinformation: perspectives from the Canadian agri-food sectorEvils of knowledge sharing and learning: The case of agri-food misinformation in virtual communities of practices in SriGroup behavior and learning in electronic forums: A sociotechnical approachAnalysis of influencing factors of knowledge dissemination and sharing based on the SEIRR modelMexican Banks’ Acceptance and Use of Twitter to Assist in Evaluating Farm Loan Applications: Exploring the Role of Agr

Fight Misinformation With The Help of a Network Of Scholars and Practitioners

Online misinformation and disinformation, including agricultural misinformation, are grave threats to both science and society, contributing to science denial and polarization. The recent challenges of the COVID-19 pandemic and political instability have propelled significant efforts in academia and policy to combat misinformation and disinformation in health and politics. Historically, the agri-food and rural community has been vulnerable to this threat, yet it has not received the attention it deserves in scholarly, policy, and practitioner circles. The disastrous impact of agricultural misinformation on organic farming policy in Sri Lanka in 2022 serves as a stark reminder of how smallholders and farmers worldwide are affected by this phenomenon.
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Myths Busted
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Curated Resources

Understanding Agricultural Misinformation in the Digital Age

Explore the complex landscape of agricultural misinformation in today’s digital era. Our research delves into how false information spreads across social media, affecting farmers, consumers, and policymakers. Learn to identify and combat myths about sustainable farming, GMOs, and climate-smart agriculture. Discover tools for fact-checking and critical thinking in the agri-food sector. Join our mission to promote evidence-based practices, foster food security, and support rural communities. Together, we can cultivate a more informed and resilient agricultural future, ensuring sustainable development.

Announcement

Chowdhury & Kabir (2026)_Climate Policy

New research examines climate misinformation in Canada’s agri-food sector

A new study by Khondokar H. Kabir and Ataharul Chowdhury, School of Environmental Design and Rural Development, University…

The Conversation_Eas & Disaster Management

Misinformation, Advisory Capacity and the Broader Role of EAS in Rural Resilience

University of Guelph researchers are highlighting a growing challenge for agriculture and rural communities: misinformation can weaken the…

Chowdhury & Kabir

Research Highlights Growing Social Media Disengagement in Ontario’s Agri-Food Sector

Dr. Ataharul Chowdhury and Kabir were interviewed by John Greig to discuss their research on social media disengagement…

Tracking Misinformation

We have to choose between nutrition or protecting the environment

Red meat, dairy and pork emit more than 70% of greenhouse gases from agriculture, while consisting of just…

It is going to cost a lot to get to net-zero

This is a very common myth but, in the words of Mark Carney, former governor of the Bank…

True: the controversy involving gmos is about technology.

MOST ANTI-GMO ACTIVISTS WON’T ADMIT IT, BUT THEIR REAL CONCERN IS THAT THE TECHNOLOGY SEEMS TO BE CONTROLLED…

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Literature Database

3 ways to improve Canada’s wildfire advisory capacity

According to the Senate’s Canada on Fire report, Canada’s wildfire response stays mostly reactive. This timely piece proposes…

Exclusion and Exposure: How Social Inequality and Marginalization Shape Climate Vulnerability and Adaptation in Rural Communities

Focusing on a marginalized, climate-vulnerable region of Pakistan, the study uses a mixed-methods approach (household surveys, focus groups,…

Social acceptance of large language models in agricultural extension and advisory: a rapid review

This review examines how large language models are being adopted in agricultural extension and advisory services (EAS). It…

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Database